The short answer: a professional brochure site costs between €1,499 and €2,999, an e-commerce site custom. The long answer explains why two quotes for the same site can differ tenfold.
Real prices, by type of site
Type of sitePrice rangeFor whomSingle landing page | €500 – 1.499 | Campaigns, product launch
Brochure site (5-8 pages) | €1,499 - 2,999 | SMEs, professionals, craftspeople
Large institutional site | €2,999-4,999 | Structured companies
E-commerce | Custom | Those selling online
These are ranges, not price lists. The exact figure depends on four things: number of pages, who produces the content, the features required and how custom the design is versus a template.
Why the €300 website often costs more
It exists, no doubt. Pre-packaged template, zero SEO, no strategy. The problem is what happens next: no one finds it, it brings no enquiries, and after a year you're rebuilding from scratch. At that point you've paid twice.
Here's the real point: a website is an investment if it generates clients, a cost if it just sits there. The difference isn't in the upfront figure, but in what it buys.
What rightly raises the price
Built-in SEO: a site optimised from birth is worth far more than one fixed later.
Speed and mobile: invisible technical work, decisive for conversions and ranking.
Well-written content: text that convinces, not filler.
Custom design: an identity of your own, not a template a thousand others have.
FAQ
Frequently asked questions
A professional brochure site costs between €2,000 and €4,000, an e-commerce site between €4,000 and €8,000 or more. The price depends on pages, content, features and customisation.
The cheap site is usually a standard template without SEO or strategy: it costs little but rarely brings clients. The higher price pays for design, speed, SEO and a structure built to convert.
For a personal or test project it can do. For a business that wants to be found and convert, usually not: DIY builders limit SEO and performance.
Yes: domain and hosting (tens or a few hundred euros a year), plus maintenance and updates. A good quote states these from the start.